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Keywords: Calidad de la información
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 61–79.
Published: 31 March 2022
... on the relationship between information quality on social media, social media political marketing activities and political involvement. Propósito Este estudio examina la relación de la calidad de la información, su reputación y las actividades de marketing político desarrolladas en las redes sociales, la confianza y...
