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Keywords: Co-created experiences
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (2): 122–141.
Published: 27 June 2018
...Riccardo Rialti; Alessandro Caliandro; Lamberto Zollo; Cristiano Ciappei Purpose This paper presents an in-depth investigation on how brands may concur to the co-creation of consumers’ experiences. In particular, the purpose of this paper is to clarify the main types of co-created experiences...
