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Keywords: Comentarios de consumidores en línea
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (2): 193–212.
Published: 10 June 2020
... Comentarios de consumidores en línea Valor percibido Frecuencia de uso Generación Y The purpose of this paper is to ascertain the influence of perceived information and entertainment value, perceived credibility and perceived value on Generation Y consumers’ usage frequency of online consumer...
