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Keywords: Conveniencia del servicio
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 402–424.
Published: 05 September 2024
... Objetivo Dada la creciente popularidad del comercio móvil entre los consumidores jóvenes, este estudio tiene como objetivo examinar el efecto de la calidad del servicio de las aplicaciones móviles (MASQ), la conveniencia del servicio (SERCON) y la satisfacción que contribuye a la retención de los...
