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Keywords: Cross-national study
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Journal Articles
Francisco Sarabia-Andreu, Francisco J. Sarabia-Sanchez, María Concepción Parra-Meroño, Pablo Moreno-Albaladejo
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (1): 115–132.
Published: 04 March 2020
... evolution and improve its metric validity. Verification of its applicability in cross-national studies is recommended. Originality/value To the best of the authors’ knowledge, this is the first study that assesses the format and quantitative characteristics of this scale on a cross-national level...
