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Keywords: Culture
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Journal Articles
What motivates and deters users’ online co-creation? The role of cultural and socio-demographic factors
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 260–281.
Published: 04 August 2021
...Maryna Chepurna; Josep Rialp Criado Purpose This paper aims to determine the impact of cultural context and socio-demographic characteristics on the users’ deterrents and motivators to co-creation online. Design/methodology/approach The data from two different cultures the UK (306 users) and Spain...
