Skip to Main Content
Keywords: Digital investigation
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences

Open Access
Riccardo Rialti, Alessandro Caliandro, Lamberto Zollo, Cristiano Ciappei
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (2): 122–141.
https://doi.org/10.1108/SJME-03-2018-0011
Published: 27 June 2018
... that consumers may encounter as a result of social media brand communities. Design/methodology/approach To identify the main types of co-created experiences, a digital investigation has been used as the main method of analysis. The authors draw their digital investigation on the digital methods paradigm...
View article titled, Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences
Open the PDF for Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences in another window
Add to Citation Manager for Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.