...游客带来强烈的正向情感体验, 使得女性游客相比于男性更愿意重游目的地。 实践意义 生态旅游目的地管理者应提供更多的困难置换服务, 并为游客创造愉快、独特的体验, 以提高游客的满意度和积极的行为意向。 原创性/价值 研究结果为情感体验和满意度的营销理论基础工作提供了一些重要的启示, 例如, 在生态旅游背景下, 如何对它们进行概念化和建立, 以及它们之间如何形成互动关系。 Purpose The purpose of this study is to analyze the influence of the emotional experience (EE) and the image...

...Antoni Serra-Cantallops; José Ramon-Cardona; Fabiana Salvi Purpose The purpose of this paper is to examine the role that positive emotional experiences play in the generation of electronic word-of-mouth (eWOM) and the influence both variables have, together with customer satisfaction and brand...