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Keywords: Experiencias emocionales
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 312–332.
Published: 30 July 2021
... como en cuál manera que se establecen o conceptualizan y como las relacciones interactivas son formada en el contexto de eco-turismo. Imagen de destinos Experiencias emocionales Satisfacción Boca a boca Eco-turismo 目的地形象 情感体验 满意度 WOM 生态旅游 The declaration of the United Nations...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (2): 142–162.
Published: 30 May 2018
..., that is positive eWOM, in the hotel industry. Originality/value The study makes a contribution on the antecedents of customer satisfaction, eWOM engagement and loyalty in the specific context of hotel services. Objetivos Este trabajo analiza el papel que juegan las experiencias emocionales positivas en la...
