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Keywords: High-status
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–23.
Published: 26 May 2026
... an online survey from 583 Indian millennials and examined through structural equation modelling to evaluate hypothesised relationships. Findings BA significantly enhances BC through its multifaceted dimensions, including extraordinary, energetic, high-status, visually appealing, original, authentic...
