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Keywords: Intención de compra online
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 231–246.
Published: 13 May 2022
... Self-esteem motivation Comportamiento de compra Motivaciones hedónicas Motivación utilitaria Motivación de autoestima Intención de compra online 享乐动机 功利动机 自尊心动机 网上购物意向 The market is a network of interactions and relationships that exchange information, goods, services...
