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Keywords: Job satisfaction
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Journal Articles
Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 117–144.
Published: 19 March 2021
... invest in improving the attachment to the brand and create emotional bonds and cognition between marketers and the brand. They must develop strategies to promote job satisfaction and organizational commitment because they determine performance. Originality/value Despite the relevance of small businesses...
