... to the experience co-creation. Likewise, it examines the potential interrelationships among the experience co-creation, tourist satisfaction, experience memorability and tourist loyalty. Design/methodology/approach Considering Google like the smart technology under investigation, the data collection was based...

..., satisfaction and loyalty to the company in this relationship. Design/methodology/approach Three hundred banking customers participated in the survey. In this study, partial least square structural equation modeling (PLS-SEM) was used to test the relationship between the variables. Then, complementary methods...

...Hossein Mansouri; Saeed Sadeghi Boroujerdi; Maizaitulaidawati Md Husin Purpose This study aims to examine the relationship between sellers’ ethical behaviour and customer loyalty. The mediating effect of trust and satisfaction in the relationship between ethical behaviour and loyalty was also...

... value Loyalty Digital marketing Marketing controls Control formal Control informal Resultados de mercado Resultados financieros Departamento de marketing Calidad del product Cobertura de mercado Precio relative Valor de la marca Lealtad Marketing digital 14 04 2021 08 11...

... to encourage consumers to disseminate positive eWOM about brands (McAlexander et al., 2002 ; Wang et al., 2013). Brand loyalty also positively affects the dissemination of favourable comments about the brand (Zeithaml et al., 1996). It has been shown that when OBC members...

...Ángel López-Jáuregui; Mercedes Martos-Partal; Jose María Labeaga Purpose This study aims to propose a theoretical framework and provide empirical evidence on the most successful marketing strategies for obtaining behavioural loyalty in small and medium enterprises (SMEs). Design/methodology...

...Helena Alves; Ana María Campón-Cerro; José Manuel Hernández-Mogollón Purpose The literature on the factors generating loyalty towards tourism destinations has seldom focussed its attention on relationship marketing, which has left a gap in the understanding of destination loyalty. This paper aims...

.../methodology/approach The study examines advertising effectiveness in these social media in terms of ad attitude, ad intrusiveness and loyalty intentions. An online survey was conducted with 303 social media users. Age and gender are proposed as moderators. Findings The results indicate that Instagram Stories...

... reputation, on customer loyalty in the context of hospitality services. Design/methodology/approach An online survey has been conducted including customers of an important hotel chain in the holiday up-market segment. The study sample is composed of 878 customers from Germany and the UK. The model has been...