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Keywords: Marca privada
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Journal Articles
Betting exclusively by private labels: could it have negative consequences for retailers?
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (2): 183–202.
Published: 11 May 2018
... establecimientos que ofrecen exclusivamente su propia marca se configura, principalmente, por la conciencia de precio y por la actitud de los consumidores hacia la marca privada. La intención de compra de la marca de distribuidor está fuertemente influenciada por la imagen del establecimiento y por una actitud...
