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Keywords: Marketing research
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Journal Articles
Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 3–22.
Published: 16 February 2022
...Luis-Alberto Casado-Aranda; Juan Sanchez-Fernandez Purpose This study aims to illuminate the contribution of neurophysiological techniques in the field of marketing and consumer decision-making and to highlight avenues and research questions that marketing researchers can take advantage of from...
