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Keywords: Minoristas móviles (m-retailers)
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 402–424.
Published: 05 September 2024
... Minoristas móviles (m-retailers) Due to the broad adoption of smartphones and their ability to remain constantly connected to the internet, young consumers are able to make purchases while on their phones without being limited by time or location (Bera and Bhattacharya, 2024 ; Ahmed et al...
