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Keywords: Mobile commerce applications (MCA)
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 402–424.
Published: 05 September 2024
... mobile apps for shopping to their clients as a result of Mobile commerce application’s (MCA) growing development of mobile apps and provision of mobile services (m-services) (Gupta and Arora, 2017 ; Lu et al., 2017). According to globenewswire.com, the projected market size of mobile...
