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Keywords: Negocio online
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 189–209.
Published: 31 May 2022
...Sara Herrada-Lores; M. Ángeles Iniesta-Bonillo; Antonia Estrella-Ramón Debilidades y fortalezas de los sitios web de marketing online Propósito Los sitios web son el elemento más importante de la estrategia digital de la compañia. Una gestión estratégica del negocio online es esencial para mejorar...
