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Keywords: Neurophysiological tools
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Journal Articles
Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 3–22.
Published: 16 February 2022
... neuroscience and psychology to inform marketing phenomena. Methodology The authors first reviewed the roots and definition of consumer neuroscience. Then, the authors outlined the main characteristics of the most commonly used neurophysiological tools (namely, skin conductance, facial electromyography...
