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Keywords: Online shopping intention
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 231–246.
Published: 13 May 2022
... commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Utilitarian motivation Hedonic motivations Shopping behavior Online shopping intention...
