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Keywords: Peluqueros
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (2): 273–293.
Published: 15 July 2019
... comportamental en PYMEs. Metodología Se ha realizado una encuesta telefónica a 475 peluqueros españoles. El modelo utilizado para la estimación es el de mínimos cuadros ordinarios. Resultados Precio, servicios, y comunicación (página web y comunicación en la tienda) son los principales generadores de...
