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Keywords: Political leaders
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (3): 295–318.
Published: 21 November 2018
...Varsha Jain; Meetu Chawla; B.E. Ganesh; Christopher Pich Purpose This study aims to examine brand personality and its application to political branding. This study focuses on the brand personality of a political leader from the BJP Party brand (Bharatiya Janta Party). The development of a strong...
