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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (3): 359–376.
Published: 31 October 2018
... Trust Private labels Store brands Grocery retailers Grecia Palabras claves Marcas de distribución Marcas privadas Confianza Supermercados One of the most significant changes in the grocery industry is the success and growth of store brands. Store brands have been growing in sales...
