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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 44–60.
Published: 08 December 2021
..., Calidad del producto, Cobertura de mercado, Precio relativo, Valor de la marca, Lealtad, Marketing digital Tipo de artículo – Trabajo de investigacion Formal control Informal control Market results Financial results Marketing department Product quality Market coverage Relative price Brand...
