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Keywords: Responsiveness
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–21.
Published: 29 May 2026
... Drawing on uses and gratifications theory, this study proposes factors that can affect sellers’ willingness to pay ( WTP ) and applies structural equation modeling to a sample of 442 Spanish online consumers. Findings Platform business and communication support, responsiveness and payment reception...
