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Keywords: Self-determination theory
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–22.
Published: 23 December 2025
... licence. Augmented reality Self-determination theory Innovation resistance theory Occupation Use intention Word-of-mouth intention Realidad aumentada Teoría de la autodeterminación Teoría de resistencia a la innovación Ocupación Intención de uso Intención de boca a boca 增强现实...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (3): 397–413.
Published: 02 September 2025
... and ranking key motives, offering new insights and recommendations. Design/methodology/approach Grounded in self-determination theory, this study combined qualitative thematic analysis with quantitative ranking of motives. Data were collected from eight Facebook review groups, each exceeding 1,000 members...
