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Keywords: Self-esteem motivation
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Journal Articles
Spanish Journal of Marketing - ESIC (2022) 26 (2): 231–246.
Published: 13 May 2022
...Indrawati Indrawati; Gadang Ramantoko; Tri Widarmanti; Izzatdin Abdul Aziz; Farhat Ullah Khan Purpose The study aims to analyze the influence of hedonic, utilitarian, and self-esteem motivations on online shopping behavior. Likewise, the mediating role of impulsive shopping and shopping intentions...

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