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Keywords: Service convenience
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 402–424.
Published: 05 September 2024
...Sehrish Huma; Waqar Ahmed; Minhaj Ikram; Arsalan Najmi Purpose Given the rising popularity of mobile commerce among young consumers, this study aims to examine the effect of mobile applications service quality (MASQ), service convenience (SERCON) and satisfaction contributing to the retention...
