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Keywords: Sustainable tourism
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (3): 371–398.
Published: 17 September 2024
... destinations, specifically focusing on destination social responsibility in sustainable tourism. The model also incorporates three types of congruence, revealing variations in their impact on explaining the intention to share sustainability-related posts. La Intención de Compartir Comunicación Sobre...
