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Keywords: User generated content
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Journal Articles
Be a part of it: promoting WOM, eWOM, and content creation through customer identification
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (1): 55–72.
Published: 25 February 2020
... relationship by performing positive behaviors for the firm. Contenido generado por los usuarios Boca a oído Boca a oído electrónico Necesidad de reconocimiento Identificación con la compañía Identificación con la comunidad User generated content Self-enhancement eWOM WOM Community...
