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Keywords: calidad de la relación con la marca
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Journal Articles
Engaging consumers via online brand communities to achieve brand love and positive recommendations
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 138–157.
Published: 24 November 2022
... publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Propósito Este estudio investiga la influencia de la calidad de la relación con la marca y la identificación con la comunidad de consumidores en el compromiso de los consumidores...
