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Keywords: h 指数
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (1): 75–98.
Published: 19 March 2025
... índice. También ofrecemos implicaciones teóricas, prácticas y (públicas) políticas de nuestros resultados. 什么是较高的 h 指数? – 基于西班牙市场营销学科的分析 研究目的 本研究旨在估算西班牙所有公立大学市场营销学科稳定任职教授的平均 h 指数, 并识别 h 指数最高的大学和地区。此外, 本研究还探讨影响研究者 h 指数水平的若干因素。 研究方法 本研究共纳入 585 名教授进行分析。 研究发现 研究结果表明, 在市场营销领域, 女性研究者的平均 h 指数低...
