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Volume 4, Issue 1
1 March 1999
The Antidote Cover Image for Volume 4, Issue 1
Research Article| March 01 1999

Smart (MCC's compact car) Available to Purchase

B Gould
B Gould
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-423X
Print ISSN: 1363-8483
© MCB UP Limited
1999
The Antidote (1999) 4 (1): 42.
https://doi.org/10.1108/EUM0000000006639

Covers the Micro Compact Car (MCC) a joint venture between German carmaker Mercedes‐Benz and Swiss watchmaker SMH (maker of Swatch and Longine), aimed at the younger adult market. Describes modules, developments, partner co‐operation and production. Chronicles how, in October 1998, the ‘smart’ city coupe went on sale in nine European countries.

Keywords:
Cars, Motor industry, Partnering
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© MCB UP Limited
1999
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