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Journal Articles
Journal:
The Antidote
The Antidote (1998) 3 (8): 7–9.
Published: 01 December 1998
...B Gould Postulates there is only one right strategic path that can successfully address the issues dealing with customer preferences and an organization's own capabilities. Stresses the single learning path the company needs to identify what customer really want. Highlights the main points in a box...
