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Keywords: Discussions
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Journal Articles
Journal:
The Antidote
The Antidote (1998) 3 (5): 6–8.
Published: 01 August 1998
...B Gould Raises some questions about marketing for discussion by seven senior managers and marketing professionals (these are listed in full in a highlighted box). Discusses the two meanings of marketing as used herein and these are highlighted or italicized as needed in the text. Marketing...
