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Keywords: Merck’s Vioxx drug
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Journal Articles
Journal:
Strategic Management Review
Strategic Management Review 1–19.
Published: 16 June 2026
... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Strategic framing Disciplinary fragmentation Kaleidoscopic thinking Merck’s Vioxx drug Ethical breaches Organizational biases The pharmaceutical giant Merck and Co developed an innovative drug Vioxx for arthritis...
