... and competitive dynamics. This spurred a flurry of replication studies that sought to tweak the methodological approach in multiple ways — perhaps seeking a markedly different answer to the question. At the same time, it fueled the nascent resource-based view by focusing more attention on business unit resources...

.... The corporate bricolage approach is recommended when alternative means of innovation would take too much time or money. This approach illustrates the benefits of strategy process for further development of the resource-based view of the firm. © 2021 Emerald Publishing Limited 2021 Emerald Publishing Limited...