... yield greater benefits. However, the literature offers limited insights into the multi-level dynamics of coopetition and the role of top management teams (TMT) in navigating paradoxical tensions that cascade across levels — tensions that, if not tackled well, can overturn the benefits associated...

... to pursue firm value creation and joint value creation leads to challenges and unique tension in coopetition. We develop the concept of 'value creation tension' to explain how efforts towards firm value creation in coopetition can undermine joint value creation and vice versa. We also demonstrate how...