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Purpose
To review the innovative products of a particular UK company.
Design/methodology/approach
Looks at the history and philosophy of the company, the design and advantages of their brand authenticator product, and then presents their latest spectrophotometric instruments.
Findings
Starting in the field of miniature spectrophotometers, which soon became very competitive, the company found a niche market and developed an instrument well‐suited to that market. Their latest products build on that success.
Originality/value
An encouraging report for technologists and entrepreneurs.
© Emerald Group Publishing Limited
2006
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