Beyond voluntary / mandatory juxtaposition. Towards a European framework on CSR as Network Governance

Despite numerous calls from civil society for mandatory regulation on Corporate Social Responsibility (CSR), the European Commission in its Green and White Paper, emphasised the voluntary character of CSR. This paper tries to go beyond the voluntary / mandatory juxtaposition by reframing CSR as Network Governance. In the paper, we argue that a network perspective is an adequate way to look at corporations, that the European Commission's communications are compatible with that perspective, but that the Commission's role in a European framework on CSR goes further than promoting voluntary actions. Rather, to develop a European mandatory framework on CSR as Network Governance would insure that fair interactions between stakeholders are started up and intensified. However, CSR as Network Governance does leave substantial flexibility for tailoring local integration of business.