How CSR and overall service quality lead to affective commitment: mediating role of company reputation Available to Purchase

Nil Engizek, PhD, is Doctor at the Department of Marketing, Istanbul University School of Business, Istanbul, Turkey. She is a Research Assistant at Istanbul University, School of Business, Department of Marketing. She obtained her PhD degree from the same department. Her interests include marketing, marketing research, consumer behaviour, fashion consumption and internet marketing.

Bahar Yasin is Associate Professor at the Department of Marketing, Istanbul University School of Business, Istanbul, Turkey. she, is currently an Associate Professor at Istanbul University, School of Business, Department of Marketing, Turkey. She obtained her PhD degree from the same department. Her research interests are corporate marketing, health-care marketing, tourism marketing and consumer behaviour. She has published in International Journal of Pharmaceutical and Healthcare Marketing, International Journal of Tourism Policy and International Journal of Technology, Knowledge and Society as well as she has attended many international and national conferences.