Total quality management, corporate social responsibility and entrepreneurial orientation in the hotel industry

The purpose of this paper is to examine how total quality management (TQM) and corporate social responsibility (CSR) affect entrepreneurial orientation (EO) in the context of the hotel industry.

Drawing from the hospitality literature, the relationships among TQM, CSR and EO were hypothesized and tested. Based on the valid responses collected from a survey questionnaire, structural equation modeling approach was used to examine the research model.

The results indicate that TQM positively affects CSR. Furthermore, CSR was a significant antecedent of EO.

The combination of a developing country context and the significance of TQM, CSR and EO in hotel industry enhance the contextual contribution of the paper.