Erratum: Understanding consumer skepticism toward cause-related marketing: the role of cause-fit congruence and contextual priming

It has come to the attention of the publisher that article Dwesar, R., Pradhan, S., Sharma, A. (2025), “Understanding consumer skepticism toward cause-related marketing: the role of cause-fit congruence and contextual priming”, Social Responsibility Journal, Vol. 21 No. 9 pp. 1992–2014, Link to the cited article, incorrectly listed author Sharma’s affiliation.

This has now been amended from IILM University, Delhi-NCR, India to School of Management, IILM University, Greater Noida, India.

This error was introduced during the article publication process, for which the publisher apologises.