The purpose of this paper, which has been to a large extent based on a recently completed PhD thesis, is to examine the case of Pease Drum and Tank Recycling and Reconditioning Company based in Leeds.
Legislation and the nature of industry have been the prime drivers of the company's green efforts. However, despite the MD's genuine commitment to green issues and the impact of legislation, limitations are imposed directly or otherwise on the degree and extent of caring for the environment.
The company MD participated in an interview carried out in 1999 as part of primary research for a PhD in green marketing, however, attempts at the second interview with the new owners of the organisation in 2003 were not successful.
This paper illustrates how organisations that are required by legislation to be green comply and in this case go beyond mere compliance.
