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Tun-Min (Catherine) Jai
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Journal Articles

Supporting sustainable marketing programs: exploring relationships between cultural values, green attitudes and intent

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Nick E. Johnston, Tun-Min (Catherine) Jai, Kelly Virginia Phelan, Natalia Velikova
Journal: Social Responsibility Journal
Social Responsibility Journal (2023) 19 (7): 1276–1296.
https://doi.org/10.1108/SRJ-10-2020-0405
Published: 13 October 2022
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Journal Articles

Is fast fashion sustainable? The effect of positioning strategies on consumers’ attitudes and purchase intentions

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Hyo Jung (Julie) Chang, Tun-Min (Catherine) Jai
Journal: Social Responsibility Journal
Social Responsibility Journal (2015) 11 (4): 853–867.
https://doi.org/10.1108/SRJ-07-2014-0095
Published: 05 October 2015
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