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Keywords: Asian branding
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Journal Articles
Optimising corporate social responsibility communication in Asia: A comparative case study of Uniqlo and Shein
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2024) 20 (8): 1558–1575.
Published: 31 May 2024
... practices and communication within the Asian context through focusing on two prominent Asian brands to understand how these fashion brands articulate and convey their CSR activities on their respective websites. Design/methodology/approach This study used a qualitative content analysis to critically...
