...Baobao Song; Chuqing Dong Purpose This study aims to crystallize the research landscape of corporate social responsibility (CSR) authenticity by systematically analyzing CSR scholarships published in peer-reviewed journals from 2007 to 2021. Design/methodology/approach Quantitative content...

...Suhana Moehl; Barry A. Friedman Purpose This study aims to explore how consumers judge corporate social responsibility (CSR) authenticity. Kelley’s covariation attribution theory (Kelley, 1973) was deployed to explain information consumers use that leads to either a substantive or symbolic...

... intention by improving their level of perceived authenticity. The impact of intrinsic motivation on brand authenticity was found to have a greater influence compared to extrinsic motivation. When customers perceive the authenticity of hotel brands, there is a tendency to exert a positive behavioural...

...Myungsuh Lim; Yoon Yang Purpose This study aims to make a distinction between two types of authenticity (indexical vs iconic), the influence of both of which on the consumer’s inference of companies’ corporate social responsibility (CSR) motivation is determined. Meanwhile, the consumer inference...