... intention. However, it was identified that for the hotel industry, only extrinsic motivation had a direct influence on customers’ positive behavioural intention. Research limitations/implications The varying roles of the intrinsic and extrinsic attributes of CSR and its impact on customers’ brand...

...' attitudes toward brokerage firms. Thus, the study tests the following hypothesis: Advertising disclosure Corporate social responsibility Perceived trust Attitudes Behavioural intention Behaviour In recent years, advertising disclosures have become a serious concern for consumers. When...