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Keywords: Behavioural reasoning theory
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Journal Articles
Exploring consumers’ social media engagement in addressing plastic pollution
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2024) 20 (5): 898–918.
Published: 08 November 2023
... as a medium to address plastic pollution. Design/methodology/approach A conceptual model is developed that extends the behavioural reasoning theory (BRT). Using a quantitative approach, 476 responses underwent structural equation modelling analysis. Findings Results indicate that “reasons...
