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Keywords: Bottom of the pyramid
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2013) 9 (3): 379–394.
Published: 26 July 2013
...Fara Azmat; Ramanie Samaratunge Purpose The purpose of this paper is to provide insights into the under‐researched area of social responsibility of small scale individual entrepreneurs (SIEs) and how that impacts on customer loyalty at the bottom of the pyramid (BoP) in the context of South Asia...
